“I have special needs: A job”
The Down's Syndrome Association (DSA) has launched a high impact advertising campaign featuring a close-up of the face of a man with Down's syndrome and the words: "I Have Special Needs: A Job".
The poster, the work of new creative agency Hurrell and Dawson, is featured on the elevated section of the M4. It is to be the springboard for a nationwide campaign to raise awareness of how few people with Down's syndrome are in paid employment. Of a potential workforce of 15,000 adults with Down's syndrome in the UK, only 16% will ever have the chance to prove that they are capable of contributing successfully to the nation's economy.







